South End, Charlotte NC

Luxury Hair Salon in South End Charlotte, NC.

At primp., we believe great hair and genuine self-care go hand in hand. Located in South End Charlotte, NC, we're a luxury hair salon offering expert color, precision cuts, extensions, blowouts, makeup, and massage, all under one roof. Whether you're coming in for a full transformation or a little mid-week reset, our team is dedicated to making every visit feel effortless, elevated, and entirely yours.

Interior of the primp. studio in South End, Charlotte

Color · Cuts · Extensions · Makeup · Massage

The Menu

Services built around the way you actually live.

Six rooms, one studio. Every service is designed to fit the way your hair grows, the lighting you'll be standing in, and the schedule you actually keep.

No. 01

Hair Color

Custom hair color, balayage, and dimensional tones, tailored to your skin, your lifestyle, and the way you actually wear your hair.

No. 02

Precision Cuts & Styling

Haircuts, blowouts, and event styling built around the way your hair grows. Polished, natural, and entirely wearable between visits.

No. 03

Hair Extensions

Length, density, or both. Our certified extension specialists match every install to your natural texture for a seamless finish.

No. 04

Makeup

Bridal, special event, and editorial makeup applications by professional artists. Tailored to the lighting you'll actually be standing in.

No. 05

Massage Therapy

Relax and restore with professional massage therapy, right here at primp. From Swedish and deep tissue to prenatal and Ashiatsu, our licensed therapists help you feel your very best from the inside out.

No. 06

Blowout Memberships

A monthly blowout, on a schedule that fits your week. Locked-in pricing, priority booking, and the same trusted stylist every visit.

Inside the primp. salon
The Studio

A modern, female-owned studio in South End.

primp. is a modern, female-owned hair, beauty, and self-care studio located in South End, Charlotte, North Carolina, created for clients who value quality results, elevated service, and a welcoming, professional experience.

Designed with intention, primp. offers a refined environment where attention to detail, consistency, and expertise define every visit. Our South End location was created for individuals who appreciate a personalized approach to grooming, styling, and self-care in a relaxed, modern setting.

6
Service Rooms
100%
Female-Owned
7d
A Week, Booked
"
primp. is the kind of salon you tell your friends about quietly, because you don't want everyone booking your stylist. The color is consistent every single visit, the space is calm, and you leave feeling like the best version of yourself.
— Longtime South End client
Our Team

Stylists who treat your hair like their own portfolio.

Every stylist at primp. is hand-picked for technical skill and the kind of bedside manner that turns a single appointment into a long-standing relationship. Color specialists, certified extension artists, licensed massage therapists, and makeup artists, all under one roof.

You'll be matched with the right person on your first visit and stay with them as your hair grows, your color shifts, and your schedule changes.

  • ColorBalayage, dimensional color, gloss, gray blending
  • CutPrecision cuts, lived-in layers, curtain bangs
  • ExtensionsHand-tied, tape-in, certified installs
  • BodySwedish, deep tissue, prenatal, Ashiatsu
A primp. stylist at work
Plan Your Visit

Come see us in South End.

Book your appointment